At the BBC, they are called Editorial Values, and are based on the experience, knowledge and expertise that BBC journalists have built up over nearly 100 years of programme-making and producing other content in the interest of the public.
The standards set out in the BBC Editorial Guidelines apply to all the BBC content, wherever in the world is made or received. In this module we are looking at the 11 BBC Editorial Values, with practical examples of how they can be applied by journalists and with a special focus on elections.
This course draws on training resources from BBC Media Action and the BBC Academy. The majority of the knowledge testing scenarios are fictitious and don’t refer to any real places and events. When actual events are referenced, the course links to the original source of the story.